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  • In 2011, the Hispanic population comprised 16.7% of the total population with 52 million people.
  • By July 1, 2050, the projected Hispanic population will be 132.8 million, which will constitute 30% of the nation’s population by that date.
  • The United States’ Hispanic population ranks second in the world, behind only that of Mexico.
  • In 25 states, Hispanics are the largest minority group. Eight states have over one million Hispanic residents.
  • More than 50% of the nation’s Hispanic population live in California, Florida and Texas.
  • Over 60% of the U.S. Hispanic population is under age 35, and 75% is under age 45. The median age of the Hispanic population is 28, compared to a median age of 37 for the U.S. market as a whole.
  • 37 million U.S residents 5 and older speak Spanish home, constituting 12.8% of all U.S residents 5 and older. In fact, over 75% of Hispanics 5 and older speak Spanish at home.
  • Hispanic households are larger than non-Hispanic households (3.3 persons per household for Hispanics versus 2.4 persons for non-Hispanics); and have twice as many children under 18.
  • The total buying power of Hispanics living in the U.S. grew from $1 trillion in 2010 to $1.1 trillion in 2011, and is on track for $1.5 trillion by 2015.
  • Hispanic-owned businesses generate over $350 Billion in receipts annually.

Source: U.S. Census Bureau, Facts for Features August 6, 2012; The Nielsen Company, 2012

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